Brick by Brick: Students Explore Career Paths at the LEGO Group
Twenty high school students from Shanghai American School recently stepped into the world of one of the most iconic creative companies, the LEGO Group. Through SAS’s Career Immersions program, their day at the LEGO Group’s China headquarters became a deep dive into the real-world careers that fuel innovation and imagination at a global brand.
The day began with a glimpse into the LEGO Group’s colorful and dynamic workspace. While the creative energy of the office set the tone, the true highlight came from direct interactions with the LEGO Group professionals, who offered insights into the many paths where creativity can lead.
A career panel featuring senior executives from the LEGO Agency and Digital Marketing opened the students’ eyes to how design, branding, and storytelling play a role in the LEGO Group’s global success. The leaders shared their own journeys, filled with twists, risks, and passions, emphasizing that careers often evolve in unexpected ways. “The conversation with the LEGO Group executives provided me with more insight and confidence going into college and the process of having to choose a major,” said Alyssa C. '26.
One of the most memorable moments came from Prince Jiang, the LEGO Group’s youngest and the first LEGO Certified Professional (LCP) in China's Mainland. With two PhDs and a unique career path, Prince captivated the students with stories of how his passions guided him toward becoming one of only 23 LCPs worldwide. His journey showed students that success doesn’t follow a straight line, that, just like the LEGO bricks, it’s built step by step, with imagination and resilience.
Throughout the visit, students were encouraged to think about their own futures, not just what they want to do, but who they want to become. “I learned that your major does not determine your future job, as long as you are truly passionate about something. It is the skills that you learn from your major that guide you through your future,” said Alexander W. '26.
The experience was as much about inspiration as it was about self-discovery. Yutong L. '28 summed it up: “Most of the directors and managers emphasized an intrinsic motivation, so my key take-away from this learning experience would be to pursue things I am passionate about and interested in.”
As the event came to a close, the students left the LEGO Group headquarters feeling inspired and energized. Gaining valuable insights into the world of LEGO, they were motivated to explore their own creative interests and build their futures, one brick at a time.
